Thanks again to Bruce Levin for coming tonight and speaking on business model generation. We had a solid 35 to 40 people showing up, again a good mix, actually a better quality mix, of Chinese and foreigner, technical and business, entrepreneur and investor. It keeps getting better and better.

He is willing to share his slides, you can download them – Introduction to Business Model Generation

I took some notes, and as usual past them below.

Business model generation

NOT a business plan.

What is a business model? Describes rationale how a business creates, delivers, and captures value.
think things through first!

there are 9 points, but there are 4 main points:

Customers
Offer (product / service)
Infrastructure
Financial viability

What is value? the thing (product or service) that people will pay money for.

We got a bit off topic talking about Gilette razors loss leader model, printers making money selling ink not the machines, and affiliate marketing tricks and ways they make big money. Also a big topic was skype, being bought out by ebay, then bought back by the founder of skype for a fraction of the price, then sold to microsoft for 8 times that (approx)

  • Author: michelini
  • Category: 事件

Our first weekly speaker will start at our 3rd startup Tuesday in Shenzhen. Bruce Levin will discuss business model generation, covering-v what is a Business Model?

A business model describes the rationale of how an organization
creates, delivers, and captures value.

It can be described using nine basic building blocks that show the
logic of how a company intends to make money.

The nine blocks cover the four main areas of a business:
• Customers
• Offer
• Infrastructure
• Financial viability

The business model is a blueprint for a strategy to be implemented
through organizational structures, processes, and systems.

Also at this meetup, we will discuss about a BOOTup weekend and discuss when / if there is enough people interested to start it on a weekend of September 2-4.

Topic / Agenda: Business model generation.
What: Startups Tuesday, Shenzhen Meetup
For Who: People that are in startups, VC, investors, want to get into a startup, or are just curious
When: Tuesday, Aug 23, 7pm to around 9pm
Where: SZteam.com coworking office, (for directions see below)
Cost: Free
Dress: Casual

For reservations:

email us at [email protected]

call us on 0755-86329218

深圳市南山区高新区南区粤兴三道6号南京大学深圳产学研基地大楼B区502号 518057

502 B-Block, Nanjing University Research Center Shenzhen Branch, 6 Gaoxing 3rd Road, High Tech Park South, Nanshan, Shenzhen 518057

NOTE

This building, 南京大学 (Nanjing University), is quite new here, so you cannot find it on the map now, but you can use the name of next door building, such as 中国地质大学产学研基地

by Shenzhen Metro:

Take the Shenzhen Metro to the stop ‘Ke Yuan’ 科苑 on the Shekou line and get out at exit D, and it’s the building on your left.

by Shenzhen Buses:

1. 南山外国语学校高新分部,bus no:109、b606、b608、b682
2. 科苑南路,bus no:109、b682、m208
3. J1 or 364 to 万科东海岸 stop
4. 高新南十一道 bus 72

  • Author: michelini
  • Category: 事件

Our 2nd “startup tuesday” here in Shenzhen was based on the “basics” (from the prior week’s audience feedback and level) as we felt people needed to start from ground level to make sure we don’t leavev anyone behind. The slides are here

Basically, we went over “what is a startup”, how to “form a startup” (explain a startup doesnt really need to be a formal company at the beginning, how to deal with partners, payment methods, project planning)

This time, people really wanted to remember who came! So as we went around the room, I typed this list. Sorry if i mis-typed people’s names…this was a rush job and better then nothing (so tell me and I’ll correct it, ok?!)

paul jones – American entrepreneur in Asia since 2001, doing affiliate marketing in Thailand, Philippines, Hong Kong, and now focusing 100% in Shenzhen this year.
his Chinese asst
federick – france, fast food, father biz
Javen – From Jianxi province, SOHO doing electronics to Europe. 08, 4 months,
Klas – netherlands, commerce. father invited him for 1 year.
bruce – looking to get into a startup
gina – chongching – biz english, just graduated in jan. started western business in shekou. ghost bar. came to learn more business.
Eric Chen – hunan – came last sept from beijing, ruby programmer, came to make more friends.
Jessie Cai – worked for 3 startups. p1.cn bindo.com , smart energy, ruby on rails programmer.
Vlad – 3 years in sz, GPS tracking solutions for fleet, medical. software sales. Also a startup like fiver but in the russian market. looking for new ideas. seed investor.
Renaud from france, came 5 years ago to hk, 4 years ago in sz, Quality control, web app for managing importers purchasing.

Johnson Lee- came last week. hometown is Xi An, working in outsourcing company. Came to learn how to startup own business, and share
Daniel – SZ 4 years working for German company doing after sales. maintaining, repairing, industrial controller.
Marie – sales manager for ecommerce company (shadstone, newyorkbarstore)
Ben – Taiwan company, quit to learn English did trading for Zhejiang for middle east customers. working for pakistan company, manages LED factory.
Tom Chang- hunan province. work to keep systems running, systems engineering, SEO.
Luigi from italy. in SZ 1.5 years. next month make online shop to italy, japan, china.
Rafael – from brazil, 2 years in china trading.
Rodrigo – independent sourcing to brazil
Rebecca – 2nd time here, like doing business. her father has his own business, wants to do it too. doing testing business.
Niki Tai – from hunan province, 2nd time here. working for small asia bank in shenzhen. come here twice
Oli – freelance, startup for social network in hotel industry.
Kai – shenzhen for COO engineering,
Sun Ninang – artist,
Rick – think race GPS tracking solution for USA company and thailand.
Franky – works for Rick, oversees market.
Donald – from NY, parents from Hainan. 20 years in high tech. staying here to do his own startup.
Katherine – supply chain management. interested in teamwork
Stella – spent 10 years in canada as teacher. program for kids to learn mathematics. vegetarian food startup. and community.
Dave ho – online marketing for expats in shenzhen.
Joe – 2nd time here, from beijing. in SZ more than 50 days, moved from HK, does private equity investments. VC.

A couple links I promised the attendees I would share:
findlaw for documents on incorporation, other legal templates.
ycombinator for all kinds of free information on startups.

Here is the basic outline….obviously not as good as being here in person…but my best shot. Also slides here

How to… “ Start a Startup”

By: Startups Shenzhen, presented by Michael Michelini….
Bringing Together Shenzhen’s Startup Community!

Today’s Agenda

Round table
What is a startup?
Basic formations, where to incorporate
Funding – bootstrapping, angel, VC Partners –
Finding, and dealing business partners
Announcements (startup weekend, beach, directory, volunteers, coworking)
Open Networking

Whats a “startup”

Looking to Wikipedia – http://en.wikipedia.org/wiki/Startup_company
The phrase “startup company” is often associated with….

Often means – high growth, technology oriented companies.

High risk/reward profile and scalability.

Can potentially grow rapidly with limited investment of capital, labor or land.

Basic Formations

Don’t rush into forming a company.
Make it work first!
Can be a simple contract to start.
Where are YOUR CUSTOMERS!!! setup where your customer is, not your supplier!
Bank account
Basically meant to protect your personal liability.

Funding Options

How much do you need?
For WHAT?
Bootstrapping
Angel
VC (Venture Capitalist)
Debt

Dealing with Business Partners

EQ (emotional intelligence) Common goals, vision Same “exit strategy”

Real World Examples?

Startups
Prototypes
Funding
Partners

Submit to Directory!

Email add @ startupscn.com
Send us your:
Logo
Quick “about us”
Website URL

1 st Startup BootUP

How about Fri Sept 2- to Sun 4?
Build a startup in a weekend!
Taking Applications
Come on a friday night
Make a team of 3-4 people
Work over the weekend.
Pitches Sunday night to a panel of judges

Beach Party, Startup Style

Nearby Shenzhen Beach –
Sat morning to Sunday afternoon, (Overnight Saturday) –
Invite friends from HK, Shanghai, Philippines, Indonesia, Thailand, etc –
Fun, Bonding, Networking

Volunteer Help!

Promoting events on various channels
Event organizing – pitch nights, startup weekend
Judges, mentors
Finding sponsors, speakers
Maintaining website, directory
Will have meeting for those who want to be involved

Szteam coworking progress

Thanks to SZteam for providing the space.
Can work in SZteam daytime before the meeting

Follow Us!
Currently szteam.com , soon separate domain on startupscn.com
Weibo – @shenzhenteam
Twitter @shenzhenteam

  • Author: michelini
  • Category: 事件

After a great turnout from the Fist Startup Tuesday in Shenzhen, we listened to people and feel there is a great desire for a support community and hub for startups….but there were quite a few people who just need some basic understanding of what is a startup, how to get involved in one, and other basics. So we will start a series in the next few meetings going through various phases of a startup and get ideas and input from the community.

Also at this meetup, we will discuss about a startup WEEKEND and discuss when / if there is enough people interested to start it maybe on a weekend in early September.

Topic / Agenda: Answering some basic questions from last week’s audience – What is a startup, how is it formed, do I need to register a company, where? How do I find partners?
What: Startups Tuesday, Shenzhen Meetup
For Who: People that are in startups, VC, investors, want to get into a startup, or are just curious
When: Tuesday, Aug 16, 7pm to around 9pm
Where: SZteam.com coworking office, (for directions see below)
Cost: Free
Dress: Casual

For reservations:

email us at [email protected]

call us on 0755-86329218

深圳市南山区高新区南区粤兴三道6号南京大学深圳产学研基地大楼B区502号 518057

502 B-Block, Nanjing University Research Center Shenzhen Branch, 6 Gaoxing 3rd Road, High Tech Park South, Nanshan, Shenzhen 518057

NOTE

This building, 南京大学 (Nanjing University), is quite new here, so you cannot find it on the map now, but you can use the name of next door building, such as 中国地质大学产学研基地

by Shenzhen Metro:

Take the Shenzhen Metro to the stop ‘Ke Yuan’ 科苑 on the Shekou line and get out at exit D, and it’s the building on your left.

by Shenzhen Buses:

1. 南山外国语学校高新分部,bus no:109、b606、b608、b682
2. 科苑南路,bus no:109、b682、m208
3. J1 or 364 to 万科东海岸 stop
4. 高新南十一道 bus 72

  • Author: admin
  • Category: 事件

Shenzhen Team, or SZteam (we picked a shorter english name for a bunch of reasons:

  • The internet is all about short URLs – the full name of Shenzhen is too long, SZ is commonly known to both foreigners and Chinese to represent Shenzhen.
  • Twitter and Weibo – online, there are limits more and more to the length of a URL, especially microblogging, so only 6 characters
  • Easier for Chinese to remember – sure, many other English websites in Shenzhen are spelled out like shenzhen-standard.com , shenzhenstuff.com , shenzhenparty.com – but those sites are doing 2 things, targetting SEO for the word Shenzhen, as well as targeting english speaking market and foreigners. We want a balance of both, and decided to host and use the SZ variation of Shenzhen Team (FYI, we do have shenzhenteam.com but actively choose to use the shorter szteam.com).

In the Chinese name, we chose the character of team that represents HELP, as we mean to be a team that helps each other learn and grow. Build on each other, act as 1.

We want to help small business and startups in shenzhen…We believe an aware, networked team is the greatest way for mutual success and growth.

So celebrate our new coworking space in Shenzhen with us, SHENZHEN TEAM!

  • Author: michelini
  • Category: 事件

Been talking to more and more people that want to network with other startups in Shenzhen….there are many around, well lets DO IT!

We will use the SZteam.com office for the place, and pick Tuesday night 7pm to get people together.

What: Startups Shenzhen Meetup
For Who: People that are in startups or curious
When: Tuesday, Aug 9, 7pm to around 9pm
Where: SZteam.com coworking office, (see below)
Cost: Free
Dress: Casual

Agenda: This is the first one, I think lets just have an open round table for those who attend to see how many people are interested, what kind of startups we have attending, and if we want these meetings to be weekly, monthly. If we want them to have presentations, how-to, networking. etc.

For reservations:

email us at [email protected]

call us on 0755-86329218

or drop by:

深圳市南山区高新区南区粤兴三道6号南京大学深圳产学研基地大楼B区502号 518057

502 B-Block, Nanjing University Research Center Shenzhen Branch, 6 Gaoxing 3rd Road, High Tech Park South, Nanshan, Shenzhen 518057

NOTE

This building, 南京大学 (Nanjing University), is quite new here, so you cannot find it on the map now, but you can use the name of next door building, such as 中国地质大学产学研基地

by Shenzhen Metro:

Take the Shenzhen Metro to the stop ‘Ke Yuan’ 科苑 on the Shekou line and get out at exit D, and it’s the building on your left.

by Shenzhen Buses:

1. 南山外国语学校高新分部,bus no:109、b606、b608、b682
2. 科苑南路,bus no:109、b682、m208
3. J1 or 364 to 万科东海岸 stop
4. 高新南十一道 bus 72

  • Author: michelini
  • Category: 事件

Thank you for those who attended the launch party. We have some signups now, and want to see

—-
Dear SZteam launch party attendee,

Thanks so much for attending the Thursday July 21 szteam.com launch party. We had a great time and believe everyone else there did too!

We didn’t get time to have a formal speech, but please take a minute to fill out the below survey, even if you’re not interested in becoming a member, ideas and feedback is greatly helpful in our development.

Take our survey!

Regards,

SZteam office crew

—–

Please take the time to give us feedback and ideas of how to best position this coworking space in the special land of Shenzhen, China!

  • Author: admin
  • Category: 事件

The first Shenzhen coworking office, SZteam is now open!

We will debute this coworking space with a launch party (open house) on Thursday, July 21 from 7pm to 10pm. We will provide complimentary wine and tea and snacks!

The purpose of this event is to introduce the first coworking space in Shenzhen to the community, allow some business networking, and discuss future events and groups that can form inside this new SOHO community!

  • Where is it? South part of Nanshan High Tech Park. Take the Shenzhen Metro to stop Ke Yuan on the Shekou line – address is Nanjing Univ Research Center, block b, room 502, 深圳市南山区高新区南区粤兴三道6号南京大学深圳产学研基地大楼B区502号, come out of Exit D at Ke Yuan 科苑 metro and it’s the building on your left.
  • Venue Size: 258 square meter office at the 南京大学 building next to 科苑地铁站
  • How many spots? : 20 fixed spaces , 24 hot desks

What is coworking?

Coworking is a new style of work involving a community-driven shared working environment bringing together creative open-minded people from different professions. Independent entrepreneurs, artists, software engineers, designers and writers come together to create a work place that encourages new ideas. Coworking also offers a solution to the problem of isolation that many freelancers experience while working from home, cafes or libraries.

  • Author: admin
  • Category: 事件

Whose idea was it to open a coworking space in Shenzhen? I know it’s absurd to call a metropolis like Shenzhen a “second-tier city”, but people do talk about it that way, and as far as I can find, this means you’d be opening the first coworking space in China outside the first-tier cities. Is that true? What makes you think the idea will work in Shenzhen? Why Shenzhen and not Guangzhou?

We both came about the same idea in different ways, and fortunately got put in touch over the internet at about the right time. I’ll start with Mike first:

M : I have always been interested in co-working, and having spent time in Hong Kong’s co-working space Boot HK. During my time in Hong Kong, I met many Shenzhen residents (foreign and Chinese) who would commute to Hong Kong for certain start-up meetings and co-working events. I started organizing e-commerce meet-ups earlier in the year, with over 50 people attending each event for the past five months now; the interest for internet and technology centres in Shenzhen is certainly there. Shenzhen is also a young city, with both Chinese and expats coming here to build a new start-up – trading company or e-commerce business. With the improvements in Shenzhen’s transportation it also seems obvious a centre for entrepreneur’s and SOHO to come together, share ideas and congregate Shenzhen’s fragmented and isolated community.

G : Jun and I tried to do it in 2010 with New Zealand architect Roger Billington of BSW Design Studios in the OCT area of Shenzhen (the up and coming art and design district). Alas, this didn’t work out, but another opportunity came up when we let go of a few software developers from our previous offices and moved our focus from systems development to systems integration. I realised we had the capacity for people in similar professions to work out of our office had and suggested to Jun that we should try to do the co-working thing on our own. Fortunately, at the same time we were put in touch with Mike via a mutual friend Pavol, who was aware that we were both trying to do the same thing, and the rest as they say is history!

Why Shenzhen? Mike covered most of this and maybe people outside Shenzhen talk about it that way, but anyone who’s lived and worked here can see Shenzhen as a modern, increasingly international, vibrant and challenging city- all the ingredients you need for co-working. We think it will work because of the success of Mike’s events and the fact that there are so many start-ups in Shenzhen trying to break China, a co-working environment provide some of these start-ups with crucial networking opportunities, events, space and presence that is otherwise unattainable.

As for Guangzhou, it could certainly be next on the list if everything goes smoothly with Shenzhen as there’s also a need there too.

What do you think are the benefits of a coworking space?

First and foremost, community; sure, SOHO can work at home and save money, but its not just about saving money, its about meeting like minded people that can support and motivate each other. Cultural and language exchange, knowledge transfer in addition to things like community are critical in somewhere like China, where even the simplest task can be difficult if you don’t know the language and culture.

Are most prospective clients foreigners? Have you or Li Jun found it more difficult to explain the concept to Chinese people? (Does Li Jun care to comment on this?)

Yes, because most Chinese either feel like they need the ‘face’ of having their own company office, or would rather work from home and save money. Besides this, many overseas educated Chinese have access to a number of start up grants such as are available at the Chinese Scholars Venture Building in the High-Tech Park, so can easily afford staff and office space, with little risk providing they have the right qualifications. That’s not to say though we won’t see an emerging Chinese presence, but probably more for the knowledge transfer and networking opportunities than space and community.

There must be quite a few freelancers in most major Chinese cities, and it’s already been possible to telecommute for years now. Why are we only seeing these spaces emerge now?

The difficulty of doing anything in China as a foreigner as we alluded to in the advantages of having a community that bridges the gap between China and the West. If it wasn’t for Li Jun’s experience and contacts in China this wouldn’t be possible. Starting a business in China as a foreigner, or even opening a representative office are increasingly difficult and expensive.

Many coworking spaces pitch their services to a certain type of client. Some focus on tech people, others focus on artists or designers. Who do you hope to draw to the space? Why? Are there good things about focusing on a small niche, or is it better to open it up to everyone?

We’re located in the High-Tech Park, and ourselves are in involved in high-tech industries, it seemed only natural to focus on other techy people since this is where our level of expertise lies. Their are pro’s and cons to casting a wide net and a focused net, although we feel targeting a specific niche helps keep the space focused and maximises relevant collaboration opportunities.

What rates do you plan to charge, and what are the major benefits of membership?

– Fixed desk spaces at 1500pm (if annual), 1750pm (if 3 month) or 1900pm (if one month) [fixed desks are desks that are essentially yours, are larger, come with locked storage telephone and postal address]
– Hot desks at 100 (day), 200 (week), 700 (month), 500pm (if signed up for 3 months)

– In addition we will offer tea and coffee.
– Print & fax

We’re going to offer around 30% discount when we first open up the space to the early bird subscribers. In addition to the advantages of co-working that we’ve already mentioned:

– Members will have a “members wall” to feature their company and personal profile both on-line and in the office (Mike’s expertise is in SEO so this can be really useful to members)
– Not have to work in coffee shops fighting for electricity, wi-fi and be forced to buy coffee all the time
– Opportunities to make new friends and business contacts
– Finally have a defined home / work space which can make a big difference to both productivity and sleeping patterns!

  • Author: admin
  • Category: 事件

This week has been the “setup week” making multiple trips to IKEA store to purchase tables and chairs and other decor.

After meetings and strategy, we will use next week as a “soft launch” having people come and visit, get early bird discounts, and get the word out. Already have had about 5- 7 people visit and interested in utilizing the space either for their own use, their staff use, or meetings / community building.

Then we will have a launch party on Thursday, July 21. I have been inviting the HK coworking (boot hk) and startups hk to check it out. We are still finalizing the launch party details, but plan to have pizza and drinks from 7pm to 10pm, just to show the community what SZteam and coworking in Shenzhen China is all about.

Exciting, stay tuned!

-Mike

  • Author: michelini
  • Category: 事件